Simple pricing
Start free — no card required. Upgrade to Pro when you want much higher daily limits on coaching and photo analysis, and a journal that learns how you shoot.
Everything you need to start dialing in your camera.
Start free- Ask the coach — 5 questions a day
- Match a look — 2 photos a day
- Fix a test shot — 3 a day
- Free recipe library
- Full glossary, settings guides & Learn demos
- Basic calculators — depth of field & sun planner
- 1 saved gear kit
- Shot Log — log & rate shots with their settings (no photo storage)
- Journal — field notes for gear, places & ideas
- Field Guide — the universal printable handbook
Billed $49.99/year — 54% off monthly.
Go Pro- Everything in Free, plus:
- Generous daily limits on every AI tool — far beyond Free
- Follow-up conversation with the coach
- Coaching that learns your style — and starts from your proven keeper settings
- Personalized Field Guide — tuned to your camera, kits & settings (print/PDF)
- “What works for you” — keeper insights from the shots you rate
- Every Pro recipe — and build your own from scratch
- Cheat sheets — printable, and available offline
- Advanced calculators — ND, astro, flash & time-lapse
- Gear inventory & one-click insurance PDF
- Community library — publish & clone setups
- Shot Log: cloud photo storage, CSV export & shoot analysis
- Shot history & progress tracking
- Unlimited saved gear kits
- Our most capable AI model powering the coach, look matches & shot fixes
Pro comes with a 7-day free trial on the annual plan. Cancel any time — no questions asked.
Questions
Yes. The free plan isn't a trial — it stays free. You get daily coaching, photo matching, and shot fixes, plus the full glossary and Learn demos.
On Free, each AI tool has a generous daily allowance that resets every 24 hours. Pro raises them dramatically — enough to work through a whole shoot or editing session without thinking about it.
With Pro, the coach draws on the notes in your Journal, the shots in your Shot Log, and the settings of your highest-rated keepers — so it tailors its advice to the gear, scenes and looks you actually shoot, and starts from what already works for you. It's always opt-in, and your photos are never shared.
Any time. Switch between monthly and annual whenever you like, and cancel with one click — cancelling just stops it from renewing, so you keep Pro until the end of the period you paid for and won't be billed again.