Simple pricing
Start free — no card required. Upgrade to Pro when you want unlimited coaching, photo analysis, and a journal that learns how you shoot.
Everything you need to start dialing in your camera.
Start free- Ask the coach — 10 questions a day
- Match a look — 3 photos a day
- Fix a test shot — 5 a day
- Free recipe library
- Full glossary & interactive Learn demos
- 1 saved gear kit
- Journal — notes + EXIF (no photo storage)
Billed $49/year — 42% off monthly.
Go Pro- Everything in Free, plus:
- Unlimited coaching questions
- Unlimited “match a look” photo analysis
- Unlimited test-shot fixes
- Every Pro recipe
- Unlimited saved gear kits
- Photo journal with cloud storage
- Coaching that learns your style from your journal
- Shot history & progress tracking
- Our most capable AI model on every request
Pro comes with a 7-day free trial on the annual plan. Cancel any time — no questions asked.
Questions
Yes. The free plan isn't a trial — it stays free. You get daily coaching, photo matching, and shot fixes, plus the full glossary and Learn demos.
On Free, each AI tool has a generous daily allowance that resets every 24 hours. Pro removes the limits so you can work through a whole shoot or editing session without counting.
With Pro, the coach can draw on the notes and shots in your journal to tailor its advice to the gear, scenes, and looks you actually shoot. It's always opt-in, and your photos are never shared.
Any time. Switch between monthly and annual whenever you like, and cancel with one click — you keep Pro until the end of the period you paid for.